We are a strategic companion for changemakers, grassroots movements, and mission-driven organizations building human infrastructure through people-powered marketing and face-to-face fundraising (F2F).
Danny McDonnell Alliance for Change (DMAC) exists to strengthen the human infrastructure behind people-powered campaigns.
We partner with changemakers, grassroots movements, and mission-driven organizations that rely on people-powered marketing and face-to-face fundraising (F2F) to sustain their work.
Our Mission
To transform how people-powered marketing and face-to-face fundraising are understood and practiced as human infrastructure that sustains organizations and alliances over time.
Our Vision
To become the world’s most trusted companion for people-powered marketing and face-to-face fundraising, setting the global standard for human infrastructure that performs with purpose.
We build alliances for change across nonprofit and private sectors.
What matters is not where you come from, but your commitment to build purposeful face-to-face fundraising systems and aligned people-powered campaigns. These are the allies we serve:
Services for face-to-face and people-powered campaigns.
From clarity checks to understand where face-to-face campaigns thrive, stall, or disconnect.
To long-haul partnerships that build people-powered alliances over time.
To urgent resets that mobilize teams into lasting supporter and donor commitment.
Wherever you are, we’ll meet you there.
The Check-In
Quick, focused diagnostics to uncover what’s blocking momentum and how to release it. Read more
The Partnership Plan
Consistent, collaborative guidance, we act as your strategic companion, diagnosing systems, inspiring teams, and ensuring engagement works.
Read more
The Emergency Room
When urgency calls, we mobilize fast, stabilizing, resetting, and relaunching with clarity. Read more
Our Story Begins with Danny
From doorsteps to boardrooms — and everywhere people gather for change.
The story of DMAC begins with Danny McDonnell — nearly two decades shaped on the frontlines and boardrooms of fundraising. From knocking on doors and picking up phones to training fundraisers, building high-performing teams, negotiating global contracts, and shaping some of the world’s largest face-to-face programmes, his journey has always been about turning conversations into commitment.
Danny has worked alongside teams in more than 40 countries and supported operations in over 50. He’s developed and executed strategies across Europe, Asia, Africa, and the Americas, but it’s the people on the ground, the fundraisers, team leaders, and managers, who continue to inspire him.
Trusted Collaborations
Over the years, Danny McDonnell has partnered with a diverse range of organizations across sectors and regions.
These past collaborations reflect the allies and initiatives that have shaped our journey and strengthened our experience.
Our Strengths: Built on lived experience, created for people.
With roots in face-to-face fundraising, team building and leadership alignment, DMAC blends people, practice, and purpose into performance that sustains your cause.
These are the strengths that shape how we build alliances for change.
From doorsteps to boardrooms, we help causes become communities and supporters become lifelong partners.
Let’s build alliances for change.
We’d love to connect — wherever you are in your journey.
Whether you’re leading a movement, shaping an organization, or exploring new ways to mobilize, we’re here as your companion. Reach out in the way that works best for you. Every alliance begins with a hello.
“Reach out, and let’s find clarity, rhythm, and momentum — together.”
Gabby Edmond - Save the Children
Audience member - Wildlife Trusts
Reinier Spruit - Reinier Fundraising
Helen Dunne - UNICEF Director of Individual Giving
Donald Kossuth - Consol Giving